Awh, Medium Rob's The Medium is not Enough has been entertaining me - and many others judging even by the thank you list he put together - for quite some time. His site has just celebrated it's 3rd birthday! I'm not sure I can currently recall how I found him (I think it was maybe Anna? Or Marie?) but one thing is for sure, he and the site are great.
Make him one of your daily visits: because he's always witty and frequently one the money with his opinions.
Happy Birthday for next year and for the future!