Friday, March 19, 2010

The radio 4 / 6Music intrusion

I was listening to the Radio 4 7pm news last night on our DAB radio, and when The Undertones 'Wednesday Week' intruded, I felt pretty sure this was a 6Music song. Sure enough, a quick flick to 6Music revealed Marc Riley was indeed playing that song.

But I had assummed the intrusion was a digital radio only thing: seems I was wrong.

Radio 4 listeners on all platforms, FM included, got a blast of 6Music instead of the end of the 7pm news, and - OH MY GOD, the end of civilisation as we know it!!! - the beloved Archers.


Guerilla tactics?

A cock-up? There have been a few of late....

Oh well, more on the Radio 4/6Music cross-over controversy at the Guardian.

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